Serbian Startup Frame scores $16 million investment from Microsoft and others

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Serbian-American startup Frame has closed a $16 million funding round from Bain Capital Ventures, Microsoft Ventures and In-Q-Tel, with participation from previous investor CNTP, the company announced. Reportedly, as part of the investment, Salil Deshpande, managing director at Bain Capital Ventures, joins the Frame board of directors, too.

The startup will use the investment to enlarge their team and to promote the company in new markets, especially Europe and Asia.

Nikola Bozinovic, founder and CEO @ Frame / Photo credit: Nikola’s LinkedIn Profile

Founded in 2012 Frame is a revolutionary cloud platform that lets enterprises deliver Windows apps to users on any device, anywhere. According to their company profile on LinkedIn, they built it from scratch for the cloud age, and there’s no legacy code, nor capacity limits. Even the most complex visual applications run smoothly, every time, the company notes.

“Until now, desktop virtualization was a powerful idea that rarely delivered a great user experience. It was too slow, complicated and inflexible,” investsaid Nikola Bozinovic, founder and CEO of Frame, EIN News reported.

“Frame startup is the first solution that truly delivers on the promise of desktop virtualization in the cloud. We built it from day one to take full advantage of the cloud, so it’s faster, simpler and more scalable than anything that came before it.”

According to Istok Pavlovic, Marketing Executive at Frame, the very fact that Micrinvestsin Frame is the greatest confirmation that their solution is very important.

Istok Pavlovic, Marketing Executive @ Frame / Photo credit: Istok’s LinkedIn Profile

“We are especially happy that Microsoft is among the newest investors in Frame. This is a company that up to mid-2016 developed a cloud computing solution on their own, but without success”, Pavlovic, told Netokracija.

“From the very beginning, while Frame was only an idea, many estimated our idea just as one more Remote Desktop. But the fact that Microsoft invests in Frame is the greatest confirmation that the solution that we develop is very complicated and important”.

“Frame delivers unparalleled business value to enterprises worldwide, giving millions of applications the most direct path to run from the cloud to a diverse set of browser-equipped endpoints,” said Nagraj Kashyap, corporate vice president at Microsoft Ventures to EIN News.

“We look forward to supporting Frame in their growth as they transform the end-user computing industry.”

According to the prominent Forbes “there’s a lot of things happening for Frame right now, and judging by this flurry of growth and investment, this is a company that is right in the middle of picking up significant momentum”.

In the article with topic ‘Why Frame Scored $16M Investment from Microsoft and Bain Capital Venture”, the contributor to Forbes, Patrick Moorhead also ranked as #1 tech industry analyst in US, UK and Europe, concludes the following:

“VDI and app streaming is gaining steam based on the increased security need and using the public cloud adds scalability and flexibility. Frame ticks off all of these boxes and allows companies to bring their own identity schema and enables multi-public cloud to improve performance and potentially lower costs. With these factors considered, coupled with the new investment announced today, I think Frame is well-positioned to attract more customers and investment. Competition isn’t standing still, but Frame has a head start with their cloud-native app streaming platform.”

According to Frame’s LinkedIn profile current users of Frame platform include companies such as Siemens, HP, Adobe, and Autodesk transition to the cloud. Frame is head quartered in San Mateo, CA, with additional offices in Washington, DC and Europe.