Restaurants reservation SaaS e-Table raises €1 million from Venture Friends and others

Featured photo credit: eirinika.gr

E-table, the SaaS for free online reservations in restaurants in Greece and Cyprus raises 1 million Eur in a new Seed B financing. As reported, the investment fund was made by Venture Friends but also business angels.

Since their official start in 2014, according to the emeastartups.com this startup has risen 2,5 million Euros in total, mostly from Greek but also from several international investors.

As announced by the company, the new fund will be used to develop the next generation of the SaaS and mobile apps, to enhance the e-table team, to further develop in the Cyprus market and to modernize ask4food.gr and add new features.

Founded in 2014, by George Arfaras and Konstantinos Saridakis, E-table connects Greek & Cypriot diners and restaurants, helping diners find and easily book restaurants, receive personalized hospitality and share their experience, and helping restaurants promote their business online, generate traffic and increase loyalty. This startup enables diners to see which restaurants have available tables and book them with instant confirmation and special offers.

Restaurant search is based on area, type of cuisine, restaurant style and cost, while providing a detailed descriptive profile with reviews from other users, photos, menus, videos and 360-degree virtual tour for each restaurant, transforming restaurant search and online booking In an integrated discovery experience of new flavor destinations.

Additionally, they have developed a critique evaluation system, as well as an objective image of each restaurant, that giving users the opportunity to point out the “useful” ones with which they agree and “follow” users they trust. In this way, the most accepted criticisms gain more weight and become more prominent.

According to the company, to date, e-table counts around 1,500 contracted restaurants in the largest cities in Greece and 65 restaurants in Cyprus, in Nicosia, Limassol and Larnaca aiming at 250 by the end of the year.

It has served more than 300,000 customers through its websites and iPhone and Android apps, offering them the opportunity to discover new restaurants and make their reservation any day, 24 hours a day, with instant confirmation of the reservation without the need to call, while ensuring exclusive privileges and offers.

Venture Friends, are Greek entrepreneurial investors who support startups, and help ideas become disruptive startups and eventually sustainable businesses.

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