Fribourg Digital invests 80.000 in Romanian digital marketing platform Baro.io

Bar.io, Digotal Marketing

With an investment of 80.000 Euros, Fribourg Digital announces Romanian Baro.io, as their first investment, start-up.ro reported. Being the latest brand created by the investment fund Fribourg Capital, Fribourg Digital sees Baro.io – the digital marketing platform specialized in content marketing, content creation, advertising automation and advertising optimization – as a great addition to their existing projects.

Dan Sturza, Senior Associate at Fribourg Capital / Photo Credit: Sturza’s LinkedIn profile

“We believe that with Baro.io portfolio we can get good synergies with other projects where Fribourg Capital has invested like SEO Monitor, Upswing or Planable”,  Dan Sturza, Senior Associate at Fribourg Digital, said.

The founder of Baro.io consider this investment as a great boost that will help them transform their company as a main tool for online ads in a near future:

“We enjoy the trust that Fribourg Digital has in our business model and Baro.io team. We hope that in three years, we will be the main tool for managing online advertising campaigns, especially Facebook, and optimizing the budgets of our customers”, explains Teodor Scorpan, CEO at Baro.io.

Teodor Scorpan, CEO of Baro.io / Photo credit: Scorpan’s LinkedIn Profile

Founded in 2016 by young entrepreneur Teodor Scorpan, CEO of the company, and French Axel Le Borgne, Baro.io is a tool that increases the efficiency on social media. Their core feature is optimizing social media advertising campaigns, providing their customers with more effective and cheaper ads, and better results for the money invested.

Fribourg Capital is a leading investment firm, operating in Eastern Europe and CIS (Commonwealth of Independent States). With deep roots in growth investing and private equity, the fund boasts a healthy track record, which is exemplified by projects that are considered industry leaders. Their company philosophy is that investing in rising stars of high-growth sectors of the economy is only half of the story. It is also the Fund’s duty to work alongside and support the management team in building strategies that add long-term value and prepare their investments for high-return exits.

Fribourg Digital as a new division will continue its investments. As their Senior Associate, Sturza, said they are looking for innovative companies that already have a product developed at least at the MVP (Minimum Viable Product) stage and who have attracted users or at least demonstrated that there is a market for their products. Their specific interest are startups with expertise in block-chain, fintech, artificial intelligence, machine learning algorithms, software and cloud-based integrated solutions (SaaS, PaaS and DaaS).

Moreover, they are looking for companies that develop technology or other products with a major technological component, with a team of founders demonstrating entrepreneurial excellence, complementary skills with members sharing similar values. As announced in June Fribourg Digital plans to invest between 20.000 euros to 250.000 euros in IT startups.

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